Privacy Policy

Last Updated: June 4, 2026

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Our Commitment to Privacy

Shift is committed to upholding high standards of data privacy and protection. Our mission - building the world’s most comprehensive platform for household robotics training data - is founded on principles of transparency, security, and rigorous legal compliance. This Privacy Policy provides a clear and comprehensive explanation of how we collect, use, process, and protect information in connection with our website, platform, and data collection activities.

We recognize the importance of the data entrusted to us and have designed our systems and procedures from the ground up based on the principles of Privacy by Design and Privacy by Default. The core principles of lawfulness, fairness, transparency, purpose limitation, data minimization, accuracy, storage limitation, and integrity and confidentiality are embedded in all our data processing activities.

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the updated policy on this page and updating the “Last Updated” date. We encourage you to review this policy periodically.

Scope of This Policy

This Privacy Policy applies to all individuals who interact with Shift’s services, including:

Website Visitors: Individuals who browse or interact with our official website, joinshift.us or shiftapp.nyc.
Platform Users: Individuals or representatives of organizations who register for an account on our platform, subscribe to our API services, or otherwise use our data distribution services.
Operators: Individuals who purchase a Shift headset and participate in our data collection program by recording household tasks to earn compensation.

Data Controller Information

Under applicable data protection laws, the entity responsible for your data is:

Shift App US LLC
New York, NY, United States

Shift is the data controller for all personal data collected from Website Visitors, Platform Users, and Operators. It determines the purposes and means of processing for all personal data and is responsible for the anonymized robotics datasets managed, versioned, and distributed through our platform.

Part I: Your Personal Data on Our Website and Platform

Section 1: Information We Collect

We collect information to provide and improve our services. The types of information we collect depend on how you interact with us.

1.1 Personal Data You Provide to Us

When you interact directly with our website or platform, we collect personal data that you voluntarily provide, including:

Account Registration Data: When you create an account, we collect your name, email address, a secure password, and related profile information.
Payment Data: To purchase a Shift headset or subscribe to paid services, we require billing and payment information. This is securely processed by our third-party payment processors (e.g., Stripe). We do not store full credit card information on our servers.
Communications Data: When you contact us through our website, submit a support request, or communicate via email, we collect the information you include in your correspondence, such as your name, email address, and message content.
Community and Forum Data: If you participate in our community forums or contribute to our open-source projects, we collect the information you choose to post, such as your username and the content of your contributions.
SMS Communications Data: If you provide your phone number and consent to receive text messages, we collect and use your mobile number to send onboarding updates, operational notifications, and, where you have explicitly opted in, promotional messages.
- How you opt in: You provide express written consent to receive SMS messages from Shift only by taking an affirmative action, such as checking an unchecked consent box when you submit an application or contact form on joinshift.us, texting us a keyword, or providing your number and consent verbally to a Shift representative. Consent to receive marketing or promotional text messages is never a condition of purchasing any goods or services, and you may decline SMS while still using our services.
- What we send: Account and application updates, headset onboarding and shipping notifications, earnings and payout notices, customer support replies, and, where separately opted in, occasional promotional offers about the Shift operator program.
- Message frequency varies. Message and data rates may apply.
- Reply STOP at any time to unsubscribe, or HELP for assistance.
- Carriers are not liable for delayed or undelivered messages.
- No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
- For full SMS program terms, see our Terms and Conditions.

1.2 Usage Data Collected Automatically

As you navigate our website and platform, we automatically collect certain information about your device and usage patterns:

Log and Device Information: We collect standard log files and device information, including your IP address, browser type and version, operating system, unique device identifiers, pages visited, and access timestamps.
Usage Analytics: We analyze how users interact with our services, collecting data on features used, pages visited, time spent, and other clickstream data to improve our platform’s functionality and performance.
Cookies and Similar Technologies: We use cookies for essential functions such as keeping you logged in, as well as for performance analytics. We may use tools like Google Analytics, configured to anonymize IP addresses. You have control over non-essential cookies. See our Cookie Policy for details.

Section 2: How We Use Your Personal Data

We are committed to the principle of purpose limitation, meaning we only use your personal data for specified, explicit, and legitimate purposes. The data collected in Section 1 is used to:

Provide, maintain, and improve our services.
Personalize your experience on the platform.
Provide customer support and respond to inquiries.
Communicate with you about your account, submissions, and earnings.
Conduct analytics and service improvement.
Ensure security and prevent fraud.
Comply with legal obligations.

Section 3: Legal Basis for Processing

Every processing activity we undertake is grounded in a valid legal basis as required by applicable law:

Performance of a Contract: Processing necessary to provide our services to you, including managing your operator account and processing earnings.
Legitimate Interests: Processing necessary for our legitimate business interests, such as improving our platform and preventing fraud, where those interests are not overridden by your rights.
Consent: Where you have provided explicit consent, such as for promotional SMS messages or non-essential cookies.
Legal Obligation: Processing necessary to comply with applicable laws and regulations.

Part II: Collection and Use of Robotics Training Data

Section 4: Egocentric Demonstration Data - Collection and Anonymization

This section details the core of Shift’s operator program: the collection of household task data for robotics training. Our entire process is built upon a foundational commitment to Anonymization-by-Design, ensuring that raw, identifiable personal data is never stored or retained in our central systems.

4.1 The Nature of Captured Data

Our data collection is conducted by Operators who have purchased a Shift headset and enrolled in our recording program. Operators perform a range of household tasks while wearing their Shift-provided device. These devices capture a multi-modal data stream from the operator’s first-person perspective, which may include:

RGB video from the operator’s point of view.
Inertial Measurement Unit (IMU) data tracking movement and orientation.
Hand and body position data as captured by the device.

4.2 Anonymization-by-Design

The cornerstone of our privacy compliance strategy is our robust anonymization pipeline that processes data before it enters our cloud infrastructure. This approach embodies the principles of Data Protection by Design and Data Minimization, preventing raw personal data from ever being retained in our central systems.

This pipeline utilizes machine learning models to perform irreversible transformations, including automated face blurring, identifier obfuscation, and removal of other potentially identifying visual information captured incidentally during recording.

4.3 Legal Status of Anonymized Data

The distinction between anonymized data and personal data is legally significant. Our process is designed to achieve true anonymization, placing the resulting datasets outside the scope of personal data protection laws. Anonymized datasets are the commercial product Shift creates, distributes, and licenses - they do not constitute personal data under applicable law.

Section 5: Use and Distribution of Anonymized Datasets

The purpose of creating these anonymized datasets is to accelerate innovation in the fields of artificial intelligence and robotics. We operate a tiered distribution model:

Community and Open-Source Contributions: Certain anonymized datasets are made available to the research community under open licenses to advance the broader field of household robotics.
Commercial Subscriptions: Organizations can subscribe to access curated, high-quality anonymized datasets through our platform API for use in commercial AI and robotics development.

Part III: Data Protection, Retention, and Transfers

Section 6: Data Security and Retention

We take the security of all data under our control seriously. We have implemented appropriate technical and organizational measures to protect personal data, including:

Encryption: Personal data is encrypted in transit and at rest using industry-standard protocols.
Access Control: Access to personal data is restricted to authorized personnel only, on a need-to-know basis.
Secure Infrastructure: Our services are hosted on reputable cloud infrastructure providers with strong security certifications.
Regular Audits and Monitoring: We conduct periodic security reviews and monitor our systems for unusual activity.
Employee Training: Personnel with access to personal data receive appropriate privacy and security training.

Personal data is retained for as long as necessary to provide our services or comply with legal obligations. Anonymized robotics data may be retained indefinitely for research and commercial purposes, as it is not subject to personal data retention limits. Account data is deleted within a reasonable period following account closure upon request.

Section 7: International Data Transfers

Shift operates primarily in the United States. If you are accessing our services from outside the United States, please be aware that your personal data may be transferred to, stored, and processed in the United States or other countries where our service providers operate.

We ensure that all such transfers are conducted in compliance with applicable data protection laws and that appropriate safeguards are in place to protect your personal data.

Part IV: Your Rights and Our Commitments

Section 8: Your Data Protection Rights

We are committed to ensuring you can exercise your rights over your personal data. Depending on your location and applicable law, you may have the following rights:

Right to be Informed: You have the right to know how we collect and use your personal data, which this Privacy Policy provides.
Right of Access: You may request a copy of the personal data we hold about you.
Right to Rectification: You may request that we correct inaccurate or incomplete personal data.
Right to Erasure: You may request deletion of your personal data, subject to certain legal obligations.
Right to Restriction: You may request that we restrict the processing of your personal data in certain circumstances.
Right to Data Portability: You may request that we provide your personal data in a structured, machine-readable format.
Right to Object: You may object to our processing of your personal data where we rely on legitimate interests as the legal basis.
Rights Relating to Automated Decision-Making: You have rights relating to automated processing that significantly affects you.

To exercise any of your data protection rights, please contact us using the details in Section 10. We will respond without undue delay and within any applicable statutory timeframes. We may need to verify your identity before processing your request.

Section 9: California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

The right to know what personal information we collect, use, disclose, and sell.
The right to delete personal information we have collected from you.
The right to opt out of the sale or sharing of your personal information.
The right to non-discrimination for exercising your privacy rights.
The right to correct inaccurate personal information.
The right to limit the use and disclosure of sensitive personal information.

Shift does not sell your personal information to third parties. We do not share personal information for cross-context behavioral advertising. To exercise your California privacy rights, contact us at the information provided in Section 10.

Section 10: Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data protection practices, please contact us:

Shift App US LLC
Email: us-support@joinshift.ai
Website: joinshift.us

Data Protection Officer: Harry Kilberg
Contact: us-support@joinshift.ai

You have the right to lodge a complaint with your applicable data protection authority. We would appreciate the opportunity to address your concerns directly before you approach an authority.